Kiğılı
Kiğılı SEO Process
Analysis
At the beginning of the project, there were 2 different sites under the roof of Kiğılı, e-kigili.com and kigili.com. The main KPIs we have determined in order not to divide the existing traffic and to increase the traffic of e-kigili.com;
- Moving e-kigili.com under kigili.com with minimal traffic loss.
- Ensuring that the e-commerce site can sell at the level of a physical store.
- Reaching the first rank in generic words such as suit, suit, tuxedo.
Process
In order for the design, software and domain changes to be made on the site not to cause permanent ranking losses, the work had to be carried out meticulously.
- e-kigili.com moved to kigili.com without any traffic loss.
- On-site SEO competence has been improved.
- Competitor analysis and competitors’ content strategies were identified.
Conclusion
Considering the competition in the sector, we have implemented a work planning for this purpose by constantly following the innovations in both competitors and search engines in order to remain a leader in this race, given the aggressive work of competitors, the high competition of keywords and the high competition of keywords.
- In the first 3 months, the first page was reached in all targeted words.
- At the end of the 3rd month, the turnover of the physical store with the highest sales was surpassed by the e-commerce site.
- 101% increase in organic traffic in 1 year
Statistics
70
On the First Page
%101
Organic Traffic Growth
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