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Ekol Lojistik

Ekol Lojistik

Ekol, the Turkish logistics brand that has expanded its market share the fastest in Europe, has grown in the digital world with Webtures! Ekol Logistics and Webtures have been running an SEO-based digital campaign since 2011. 90% of the identified keywords managed to rise to the first page with an organic SEO work. The SEO campaigns carried out by Ekol Logistics and Webtures were specially prepared by Webtures in parallel with the growth strategy of Ekol Logistics, in line with current trends and the strategies required by new algorithms.

Ekol Logistics

INDUSTRY   LOGISTICS

Services We Provide

Ekol Lojistik SEO Process

Analysis

  • Ekol Logistics provides services in land, air, sea and rail transportation. Targets

    • To provide information on services related to transportation.
    • Increase traffic and visibility.
    • Improving overall SEO health.
    • To make a site suitable for user experience.
       
1

Process

  • In line with the targets, market research and swot analysis were conducted by examining the sector and competitors. The topics that competitors generate traffic but Ekol Logistics does not were identified. In addition, the search behaviors of users in the sector for service procurement were determined. In this direction;

    • Topics related to transportation were identified.
    • Technical analyses that affect SEO health have been communicated.
    • Suggestions were made for user experience.
       
2

Conclusion

  • During the 4-year working period, dozens of Google algorithm updates, increasing sector competition, etc., a continuously accelePuan upward graph was achieved.

    • A 90% visibility increase was achieved in transportation and all derivative words.
    • Organic traffic increased.
    • Brand awareness was increased through various content strategies.
       
3

Statistics

%90

Word Visibility Increase

%98

Organic Traffic Growth


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