Ekol Lojistik
Ekol Lojistik SEO Process
Analysis
Ekol Logistics provides services in land, air, sea and rail transportation. Targets
- To provide information on services related to transportation.
- Increase traffic and visibility.
- Improving overall SEO health.
- To make a site suitable for user experience.
1
Process
In line with the targets, market research and swot analysis were conducted by examining the sector and competitors. The topics that competitors generate traffic but Ekol Logistics does not were identified. In addition, the search behaviors of users in the sector for service procurement were determined. In this direction;
- Topics related to transportation were identified.
- Technical analyses that affect SEO health have been communicated.
- Suggestions were made for user experience.
2
Conclusion
During the 4-year working period, dozens of Google algorithm updates, increasing sector competition, etc., a continuously accelePuan upward graph was achieved.
- A 90% visibility increase was achieved in transportation and all derivative words.
- Organic traffic increased.
- Brand awareness was increased through various content strategies.
3
Statistics
%90
Word Visibility Increase
%98
Organic Traffic Growth
