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E-Psikiyatri

E-Psikiyatri

We increased our organic traffic by 700% thanks to SEO strategy

E-Psychiatry

INDUSTRY    HEALTH

Services We Provide

Customer Comment

With the support of Webtures in terms of both content and software, we achieved our goals for our website. Our hospital has been serving in the field of health for 20 years. During this time, we had pages with dense content on our website. As a result of reviewing and organizing this content in accordance with SEO, our pages achieved the targeted success. I believe that they add value to our organization with their approach to problems, their solution suggestions even on issues they are not directly related to, and their harmonious working style.

Furkan Tarhan

NPISTANBUL Brain Hospital – Administrative Director

Üsküdar Üniversitesi SEO Process

Analysis

  • E-Psychiatry is Turkey’s largest psychiatry web portal that started its publishing life in 2000, closely following the developments in the fields of mental health, neurology, brain, science, medicine, health and health technologies, especially psychiatry and psychology in Turkey and in the world; providing up-to-date, unbiased, fast and accurate information to its readers.

    E-Psychiatry is also located within NPISTANBUL Brain Hospital and its Science Partner Üsküdar University.

    At the beginning of the project, the following common views and objectives were drawn from the interviews we held with the brand side, and strategic roadmaps were created separately for each item.

    • Identification and elimination of critical Technical-side issues,
    • Identification and elimination of On-Site side problems,
    • Elimination of duplicate, thin page and cannibilization problems on the content side,
    • Then, it was decided to examine the existing backlink profile and start outreach processes for new backlink gains,
    • Not to be negatively affected by powerful updates such as E.A.T. (Medic), Core, M.F.I. carried out by Google and to gain from updates
    • Improvements in user experience so that the reader who visits the website can read the content in a healthy way.
       
1

Process

  • In order to see the big picture quickly and clearly, DeepCrawl and Ahrefs tools were preferred and used at this stage to determine and prioritize whether the area that should be prioritized throughout the site is on-site / off-site biased.

    When we look at the outputs obtained from both analysis tools; it was seen that 90% of the main and critical problems were technical, content and on-site. Thanks to the insights obtained with the analysis tools; a roadmap was created specifically for the project, plans were created in the Gantt chart in Wrike, and 45+ tasks were started to be communicated to the development and content teams in order of priority.

    To briefly mention the SEO items we have discussed throughout the analyzes;

    • Due to a bug that occurred after the implementation of AMP pages, it was discovered that the pages pointed to by canonical are independent and different from the desktop version and steps have been taken to fix the problem.
    • When we compared the desktop and mobile versions of the site separately, we observed that areas such as menus, categories, etc. were not included in the mobile version. In order not to be negatively affected by the Mobile First Indexing transition and not to create a negative experience barrier for users, relevant rapid steps were taken.
    • On the crawl budget side; 3X, 4X, 5X response status code returning URLs that negatively affect the crawl frequency of other search engine bots, especially Google; redirecting URLs returning 3X, 4X, 5X response status code to the most relevant categories and pages, (410 status code was left for some pages) in addition to removing URL addresses with noindex, canonical tag parameter in the sitemap from the sitemap; It was ensured that some of the tag pages close to 7,000 were redirected and some of them returned 410 according to traffic and click values.
    • On the basic criteria side of SEO; duplicate Konu Başlığı, description tags were re-optimized based on CTR, unnecessary IDs in the URL structure were removed, correct pagination was used on the list pages, marking as nofollow for content taken from different sites by citing sources other than certain reliable sources, internal link building strategy between the pages on the site, schema markup structures specific to the health sector, and many more action-based on-site analyzes were performed and shared with development teams.
    • Since e-psychiatry.com is a health portal, it makes frequent use of local and global sources. Due to this situation, in order to minimize the risk as much as possible, 100% unique, 10X and evergreen content strategies have been developed by making the content as unique as possible with additional comments and opening 10 additional categories in addition to the existing categories within the site.
    • For the set of pages that create the problem of duplicate and thin pages that do not directly provide added value to the end user, a plan was created to merge a group of pages, rewrite a group of pages from the beginning according to user needs, or redirect to the page to which it is directly / indirectly related.
       
2

Conclusion

Thanks to the Roadmap created on a project-specific periodic and year-specific basis;

Organic traffic increased by 935.24%.
New users increased by 815.14%.
TOP 10 keywords increased by 350%.

 
3

Statistics

%815,14

Increase in the Number of New Users

%935,24

Organic Traffic Growth


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