Dorukgiller

Dorukgiller was a veterinary clinic that received average clicks and forms before connecting the Ads account to us. Of course, we would like to point out that we achieved this return through feedback, not through data. Our experts, who believe that 70% of performance marketing is measuring data, first set up the necessary conversions for the account via Google Analytics. After the button codes were added and conversions were defined, the account was ready to make the necessary measurements. Of course, we also realized cross-platform conversion transfer by connecting Google Analytics and Google Ads account so that we can provide Google Ads with the data it wants.

When we started to set up the Google Ads account, we created a keyword pool with the help of tools such as keyword planner, Google autocompleter, Google suggestions in addition to the old keywords. After segmenting this keyword pool according to similar keywords, we created the relevant ad group and campaigns. At the end of the first month after the necessary setups were made, we started to reap the first fruits of performance optimization with a 30% increase in the number of clicks and a 39% decrease in the cost per click while reducing costs by 20%.

In our regular optimization process, we highlighted the keywords that we got efficiency while continuing with different strategies in those that we could not get efficiency. At the end of the 5th month, we received the feedback you read from Mr. Doruk when you enter the page.