BKM Kitap
BKM Kitap SEO, ADS ve CRO Processes
Analiz
BKM Kitap, Turkey’s largest physical bookstore, expected to increase its organic performance by 2 cards within 1 year as a result of its collaboration with Webtures. Accordingly, the following targets were set.
- 2-fold increase in organic traffic.
- Increased visibility in search queries.
- Increasing users’ propensity to purchase.
- Increasing mobile search visibility.
- Transforming the site infrastructure into a healthy one.
1
Process
Process
In line with the set objectives, first of all, improvement suggestions were made to solve the existing infrastructural problems on the website. While making these infrastructural improvements, we focused on the work that could be done with the existing infrastructure. The situation of competitors was observed by conducting sector and market research.- Pages and content edits were created for long tail searches made by users.
- Categories and product pages were revised according to current algorithms.
- All malicious links to the site were detected and blocked.
- With UX analyzes, suggestions were made about the campaigns to be made by determining which days and hours users enter the site.
- Analyzed the needs of users by examining user session records.
- By forwarding the searches that can be supported by ADS studies to our advertising team, extra work has been done in this area.
2
Statistics
%467
Organic Word Growth
%102
Organic Traffic Growth
