İtopya
İtopya SEO ve UX Processes
Analysis
Itopia wants to become a leading company in IT solutions and Gaming products in a short time. The goal is to increase organic visibility and become a trendy e-commerce platform that will satisfy users.
- Planning the category tree according to the required strategies.
- Be more visible in brand searches
1
Process
- Category URL structures were changed and the URL structure was made SEO friendly.
- Product URL addresses were changed and special strategies were determined for the product groups to be targeted.
- With the brand filter system, searches made by users were targeted.
- Strategies were implemented to avoid creating duplicate content in areas with high importance such as categories and brands and where the most traffic can be provided.
- Visual changes were made for all pages that did not have an image on the product detail pages or did not have the correct image.
- Special strategies were developed for pages that affect mobile performance and experience absolute traffic loss.
- By targeting searches specific to the target audience, visibility rates increased in all months from the beginning of the work.
- Special strategies have been developed for sections that keep the page up-to-date, such as product reviews.
2
Conclusion
- Traffic rates increased by 115%.
- Over 100% increase in category and product visibility
- The number of words on the first page increased by 60%.
3
Statistics
255
First Page in Word
%115
Organic Traffic Growth
